Media’s Impact

Media's Impact
on Children

Understanding media's role
in childhood development

Media’s presence in children’s lives is totally ubiquitous. Today, American children spend almost six hours a day with media. The potentially negative consequences of children’s media consumption receive a lot of attention. Yet media’s unique power and reach can also be used to educate children and enrich their lives.

Children spend more time with media than any other activity, except for sleeping.

Television, which once dominated children’s media consumption habits, is now joined by computers, video game players, cell phones and other connected devices. The result is that children today are completely immersed in media experiences from a very young age. Regulating the impact these experiences are having on our children has become very challenging, for parents and policymakers.

Children Now sheds light on media’s impact on children’s health, by working to ensure children’s best interests are served by the nation’s media policies in the areas of advertising to children, media messages about race, class & gender, and TV ratings.

Children Now also covers media’s impact on children’s education, specifically the use of media & technology in education, children’s educational TV, and media ownership consolidation.