Digital Television

Children Now led the Children's Media Policy Coalition to ensure that digital broadcasters fulfill their public interest obligations to children. On September 26, 2006, by a unanimous vote, the Federal Communications Commission established new rules providing children with more educational programming and protecting them from excessive advertising. The approved rules become federal regulations that must be adhered to by all digital broadcasters.
* * * * *
Our report, Digital Television: Sharpening the Focus on Children, highlights Children Now's conference and the ensuing FCC ruling that constitutes one of the most critical victories for children's media.
* * * * *
What are the potential benefits of digital television for children and families? Our latest Media Now newsletter answers that question--and more.
* * * * *
About the Children’s Media Policy Coalition
The Children’s Media Policy Coalition is comprised of public health, media research and child advocacy organizations, including the American Academy of Pediatrics and the American Psychological Association.
The Coalition has submitted comments to the Federal Communications Commission on a broad range of topics including the impacts of media consolidation on children’s programming and the public interest obligations of digital broadcasters.